Louise Gluck Primary Author mixed material bibliography United States Ecco 1992 en English

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63 p. ; 15 cm x 23 cm Business models add structure and clarity to business problems, help practitioners overcome the everyday challenges they face and enable organizations to grow and be profitable. The Business Models Handbook gives an overview of 63 of the best. Each chapter focuses on an individual framework, and covers an essential topic such as benchmarking, competitive intelligence, gap analysis and value chains. This new edition has been updated to include new models such as Kay's distinctive capabilities, the Customer Activity Cycle and the 3C framework. It also covers the most recent developments in applying them, including how to embed them remotely. Supported by real-world case studies for each model, The Business Models Handbook is an essential resource for any professional or student. Online resources include lecture slides for each chapter. Paul Hague was the founder of B2B International Ltd, a global market research company. He has written 10 books, sharing 30 years of practical experience in market research and marketing, including Market Research in Practice and (as co-author) B2B Customer Experience, both published by Kogan Page. PUISI 811 Glu t 9780880013345 Guided by Faith and Knowledge YPSA Digital Library 811 Glu t 9780880013345 My Library 811 Glu t The_Wild_Iris.jpg.jpg 4844 2025-11-13 09:33:06 2025-11-13 09:33:43 machine generated